Your privacy is important to us.
This privacy policy outlines how we collect, use, and share your personal information when you use our services (“Services”). “We,” “us,” and “RealtyHop” refers to LM2 Research, Inc. and any of our corporate affiliates and partners. This privacy policy applies to users of our Services.This privacy policy does not apply to data that is not personal data, including anonymous, de-identified, or aggregated data, even when such data has been derived from personal data.
BY USING OR ACCESSING THE SITE IN ANY WAY, OR BY TRANSMITTING INFORMATION TO US BY EMAIL OR OTHER ELECTRONIC MEANS, YOU ASSENT TO THIS PRIVACY POLICY. IF YOU DO NOT AGREE WITH THE TERMS OF THIS PRIVACY POLICY, PLEASE DO NOT USE THE SITE OR OTHERWISE ENGAGE IN THESE ACTIVITIES.
INFORMATION COLLECTION, USE AND SHARING
When you register with the Site we collect certain personally-identifiable information from you, which we use and provide to others as follows:
Buyers
- Contact Information: If you fill out a profile with the Site, we collect basic contact information about you (including your name, telephone number and e-mail address). We will not provide your contact information to other users of the Site, provided that upon Your request we will provide your full contact information to agents and/or sellers with whom you wish to conduct business.
- Evaluation and Feedback: If you provide us with your own comments about our services, we may use your comments in our marketing and promotional materials and/or on the Site.
Agents/Sellers
- Contact Information: We collect from agents and sellers basic contact information (including your name, company name, telephone number and e-mail address). We will not provide your contact information to other users. However, buyers will be able to see your information as part of your public profile on the Site and in connection with listings you post on the Site.
- Listings: Any listings and related information you upload to the Site will be viewable by buyers.
- Evaluation and Feedback: If you provide us with your own comments about our services, we may use your comments in our marketing and promotional materials and/or on the Site.
INFORMATION SHARING AND DISCLOSURE
In addition to the sharing and disclosure of information described above, we may also share information about you as follows:
- Service Providers: RealtyHop uses Service Providers to perform certain of the technical processing, administration and support of the Site and services. Such Service Providers generally are permitted to use and disclose your personally identifiable information only as provided in this Privacy Policy. However, with respect to certain services, some Service Providers may have their own privacy policies that will apply to their use or disclosure of your information obtained through those services. You will be notified of any other privacy policies or terms when you sign up for these services, and you may decline to receive any such service if you do not agree with those other terms.
- Others: RealtyHop and its Service Providers reserve the right to disclose information about you, including personally-identifiable information, in order to: (a) comply with the law or respond to lawful requests or legal process; (b) protect the rights or property of RealtyHop, its providers, suppliers and licensors or other clients or third parties; or (c) act on a good faith belief that such access or disclosure is necessary to protect the personal safety of RealtyHop, its providers, suppliers and licensors or other clients or third parties.
LOG FILES
As is true of most websites, RealtyHop and our Service Providers gather certain information automatically and stores it in log files. This information includes internet protocol (IP) addresses, browser type, Internet service provider (ISP) information, referring/exit pages, operating system information, date/time stamps, and clickstream data. We and our Service Providers use this information, which does not identify individual users, to analyze trends, to administer the site and services, to track users' movements around the site and services, and to gather demographic information about our user base in aggregate. We do not link this automatically-collected data to personally identifiable information. We use one or more third-party tracking services that may use cookies to track non-personally identifiable information about visitors to our site in the aggregate for marketing research purposes.
LINKS TO OTHER SITES
The Site contains links to third party sites that are not owned or controlled by us. We are not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our site and to read the privacy statements of each and every website that collects personally identifiable information. This privacy statement applies only to information collected, retained and accessed by the Site, including services available through the Site. In addition, certain Service Providers may have their own privacy policies that will apply to certain services, as described above.
BUSINESS TRANSITION
In the event that RealtyHop goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personally identifiable information will likely be among the assets transferred. You will be notified of any such change in ownership or control of your personal information. This Privacy Policy will become binding upon the new owner of the information until amended.
CONSENT TO TRANSFER AND PROCESSING
Personal information collected through the Site and/or its services may be stored and processed in the United States or in any other country in which RealtyHop or its providers (or its or their affiliates or providers) maintain facilities. By using the Site and/or its services, you consent to any such transfer and processing of information outside of your country.
CHILDREN'S PRIVACY
If you are under the age of 16, please do not use or access the Site or services in any way. We will not knowingly collect or use any personal information from any children under the age of 16. If we become aware that we have collected any personal information from children under 16, we will promptly delete such information from our databases.
CHANGES TO THIS POLICY
RealtyHop may update this Privacy Policy from time to time, and when we do, we will also revise the "last updated" date at the top of this Privacy Policy. If we consider any change to this Privacy Policy to be material, we will place a prominent notice on the Site or we may notify you directly by e-mail, at our discretion. Changes are effective upon posting to the Site, unless we say otherwise in our notice, so please check this site often for changes.
Public Real Estate Records
RealtyHop is a nationwide real estate listing service for advertising and researching residential sales listings. To provide consumers with background information relating to a property’s price and transaction history, RealtyHop indexes publicly available information such as local assessors records and real estate transaction records for free to all users. Critically, RealtyHop only displays publicly available information (we do not collect or display any private data) and we do not sell information to any third-parties.
Although the information listed on RealtyHop comes from public sources such as government records, we understand some property owners may still prefer we not display information concerning their property. As a courtesy to property owners, we offer a self-redaction tool that allows property owners to instantly redact their name from any public records on our site, at no cost to them. In addition to the redaction tool, our support team is available 7 days a week to assist property owners who would prefer us to manually handle the redaction on our end.
Information we collect
Information you provide to us
We collect the personal information you provide to us when you Account Holders. The categories of information we may collect include:
- Personal Identifiers, including name, email address, postal address, and telephone number
- Commercial and Financial Information, including purchases and other purchasing behavior
We collect the personal information you provide to us when you Users. The categories of information we may collect include:
- Personal Identifiers, including name, email address, postal address, and telephone number
- Commercial and Financial Information, including purchases and other purchasing behavior
To the extent we process deidentified personal information, we will make no attempt to reidentify such data.
Information collected automatically
We automatically collect internet or other electronic information about you when you visit our website, such as IP address, browsing history and interactions with our website. We also collect geolocation data. This data may be collected using browser cookies and other unique personal identifiers.
Opt-Out Preference Signals. Your browser settings may allow you to automatically transmit the Global Privacy Control (GPC) signal to online services you visit. When we detect such signal, we place a U.S. Privacy String setting in your browser so that any third party who respects that signal will not track your activity on our website. GPC is supported by certain internet browsers or as a browser extension. You can find out how to enable GPC here.
Information from other sources
We may collect personal information about you from third-party sources, including Ad Networks, Data Analytics Providers, and Operating Systems.
How long we keep your data
We do not retain data for any longer than is necessary for the purposes described in this Policy.
We generally retain data according to the guidelines below.| Type of Data | Retention Period |
|---|---|
| Cookies and online data we collect while you use our website, including Online Identifiers, Internet Activity, Name, Email address, Telephone number, Geolocation data | We keep data for as long as the data is required for us to fulfill our service to you. |
| Data we collect in order to process and ship orders you place with us, including Name, Email address, Purchases | We keep personal information related to products and services you purchase for as long as the personal data is required for us to fulfill our service to you. |
| Data we collect when you contact us for customer support and other inquiries, including Name, Email address, Purchases | We keep data for as long as the data is required for us to fulfill our service to you. |
| Data we collect when you sign up for promotional and marketing communications, including Internet Activity, Name, Email address, Geolocation data | We keep data for as long as the data is required for us to fulfill our service to you. |
| Data we collect when you review our products, answer surveys, or send feedback, including Name, Email address | We keep data for as long as the data is required for us to fulfill our service to you. |
| Data we collect in connection with privacy requests, including Name, Email address | We retain records related to privacy requests for a minimum of 24 months following the completion of the request. |
| Data we collect for security purposes, including Online Identifiers, Name, Email address, Postal address, Telephone number, Other purchasing behavior, Geolocation data, Purchases | We retain security-related data as long as necessary to comply with our legal obligations and to maintain and improve our information security measures. |
How we share and disclose information
Information Disclosed for Business or Commercial Purposes in the Last 12 Months, and Categories of Parties Disclosed To
We may disclose the following personal information about you when you Account Holders:
| Personal Information Disclosed | Recipient (by Category) |
|---|---|
| Personal Identifiers | Fraud Prevention Tools, Service Providers, and Real Estate Agents & Property Owners |
| Online Identifiers | Fraud Prevention Tools, Service Providers, Real Estate Agents & Property Owners, Ad Networks, and Data Analytics Providers |
| Internet Activity | Service Providers |
| Commercial and Financial Information | Service Providers |
| Geolocation Information | Service Providers |
We may disclose the following personal information about you when you Users:
| Personal Information Disclosed | Recipient (by Category) |
|---|---|
| Personal Identifiers | Service Providers and Real Estate Agents & Property Owners |
| Online Identifiers | Service Providers, Real Estate Agents & Property Owners, Ad Networks, and Data Analytics Providers |
| Internet Activity | Service Providers |
| Commercial and Financial Information | Service Providers |
| Geolocation Information | Service Providers |
California Privacy Notice (CCPA)
This section provides additional information for California residents under the California Consumer Privacy Act (CCPA). The terms used in this section have the same meaning as in the CCPA. This section does not apply to information that is not considered "personal information," such as anonymous, deidentified, or aggregated information, nor does it apply to publicly available information as defined in the CCPA.
Collection and Disclosure of Personal Information
The personal information we collect is described above in Information we collect. The personal information we disclose for business or commercial purposes is described above in How we share and disclose information. The length of time for which we retain personal information is described above in How long we keep your data.
Business and Commercial Purposes for Collection
We collect personal information for the following business purposes:
- Creating Customer Profiles
- Data Storage
- Internal Business Operations
- Operating our Website or Mobile Apps
- Processing Payments
- Providing Customer Support
- Sending Promotional Communications
- Tracking Purchases & Customer Data
We also "share" and "sell" (as defined in the CCPA) personal information for commercial purposes, including to advertise and market our products.
Information “Sharing” and “Selling”
We “share” certain personal information with third party ad networks for purposes of behavioral advertising, including: Online Identifiers. This allows us to show you ads that are more relevant to you.
We use third party data analytics providers and this may be considered a “sale” of information under the CCPA.
You may opt-out of these data practices here.
CCPA Rights
Your CCPA rights are described below. You can make a Request to Know or a Request to Delete under the CCPA by submitting a Privacy Request at the top of this page, or by clicking here.
Right to Know
You have the right to request to know the following about the personal information we have collected about you in the past 12 months:
- the categories and specific pieces of personal information we have collected about you
- the categories of sources from which we collect personal information about you
- the business and commercial purposes for which we collect personal information
- the categories of third parties with whom we share the information
- the categories of personal information about you that we disclosed for a business purpose, and the categories of third parties to whom we disclosed that information for a business purpose
The information we would provide to you in response to a Request to Know Categories is contained in this Privacy Notice. To access the specific personal information we have about you, submit a Request to Know via the link above. If you make a Request to Know more than twice in a 12-month period, we may require you to pay a small fee for this service.
Right to Delete
You have the right to request that we delete any personal information about you that you have provided to us. We will permanently delete from our records any personal information that is not necessary for our business operations and direct our service providers to do the same.
We consider information to be necessary for our business operations if it is used to:
- Complete an obligation to you that you have requested
- Detect and resolve issues related to security or functionality
- Comply with legal obligations
- Enable solely internal uses
Right to Non-Discrimination
If you exercise your CCPA consumer rights:
- We will not deny goods or services to you
- We will not charge you different prices or rates for goods or services, including through the use of discounts or other benefits or penalties
- We will not provide a different level or quality of goods or services to you
Right to Opt-Out
You have the right to opt-out of any selling and sharing of your personal information.
You may exercise your right to opt-out here.
Request Verification
Before we can respond to a Request to Know or Request to Delete, we will need to verify that you are the consumer who is the subject of the CCPA request. Verification is important for preventing fraudulent requests and identity theft. Requests to Opt-Out do not require verification.
Typically, identity verification will require you to confirm certain information about yourself based on information we have already collected. For example, we will ask you to verify that you have access to the email address we have on file for you. If we cannot verify your identity based on our records, we cannot fulfill your CCPA request.
For a request that seeks specific personal information, we ask that you sign a declaration stating that you are the consumer whose personal information is the subject of the request, as required by the CCPA.
In some cases, we may have no reasonable method by which we can verify a consumer's identity. For example:
- If a consumer submits a request but we have not collected any personal information about that consumer, we cannot verify the request.
- If the only data we have collected about a consumer is gathered through website cookies (i.e. the consumer visited our website but had no other interaction with us), we are unable to reasonably associate a requester with any data collected; therefore, we cannot verify the request.
Authorized Agent
A California resident's authorized agent may submit a Request to Know or a Request to Delete under the CCPA by emailing us at privacy-realtyhop@renthop.com. Requests submitted by an authorized agent will still require verification of the person who is the subject of the request in accordance with the process described above. We will also ask for proof that the person who is the subject of the request authorized an agent to submit a privacy request on their behalf. An authorized agent that has power of attorney pursuant to California Probate Code section 4121 to 4130 must submit proof of statutory power of attorney, but consumer verification is not required.
If you have trouble accessing this notice, please contact us at privacy-realtyhop@renthop.com.
Contact Us
If you have any privacy-related questions, please send them to privacy-realtyhop@renthop.com.